Brand Style Guide

The Purpose of This Guide

This brand standards guide contains guidelines and recommendations that ensure we’re conveying the brand correctly. This booklet ensures that we do not stray from the brand by using the wrong style and voice.

To achieve the ideal perception of the Meyers brand, all communication materials and branding opportunities must fall within guidelines but leave room for exploration and creativity. When we use logo, typeface, colors, voice and other branding elements incorrectly we’re denigrating the integrity of the brand essence. So, it’s essential that we diligently obey the Fortress brand by using all of its elements correctly. Luckily, this brand standards guide has been brought into existence to help us do just that.

A lot of time and effort has been invested in creating a brand that stands out from the pack.

To achieve the ideal perception of the Meyers brand, all communication materials, and branding opportunities must fall within guidelines but leave room for exploration and creativity.

This brand guide should be used in conjunction with other more specific guides around each element of our brand.